Creative Direction

Our visual approach will translate the qualities of Copper North’s current positioning (luxury, fresh and occasionally science-based) into photography and video assets that feel polished and premium without becoming overly formal or serious.

We will use this as inspiration for the styling, lighting, materials, textures and compositions across the production, prioritising strong contrasts as favoured for Facebook Ads.

The content should feel luxurious but approachable, clean but tactile, and polished without losing personality.

Video

The video content will be created with paid social ads in mind, while also giving Copper North a flexible library of footage for ongoing content.

Advertising spots

Fully edited vertical videos (30 seconds-1 min) created specifically for Facebook and Instagram advertising.

Each spot will be creatively directed around the product and campaign objective, with editing, pacing, sound and finishing developed as part of the concept.

B-roll vignettes

Short, single-scene clips designed to be flexible and reusable.

These will be professionally shot and colour graded, then supplied as individual clips that can be used for Stories, social posts, future edits or advertising.

Photography

The photography will combine carefully produced hero images with a wider library of supporting imagery.

Hero images will be created with advertising and brand use in mind, with particular attention to lighting, styling, composition and product presentation.

Alongside these, we will create a broader selection of images that can be used across Copper North's website, social media, advertising and future campaigns.

Creative Development

Before production, we will work alongside Copper North to develop the creative approach for the campaign, including:

• Visual references

• Styling and props

• Lighting

• Location and/or mobile studio setup

• Product presentation

• Photography concepts

• Video concepts

• Advertising concepts

• Shot planning

This gives the production a clear creative direction while allowing us to respond to the products and environment on the day.

Post-Production

All agreed deliverables include professional post-production.

Photography includes colour correction, grading and professional retouching of hero images, with consistent editing across the wider image library.

Video includes editing and finishing of the advertising spots, colour grading, sound editing where appropriate and delivery in platform-ready vertical formats.

Usage Rights

The quoted production includes usage rights for the final delivered content across Copper North's own marketing channels.

This includes:

• Website

• Organic social media

• Facebook and Instagram advertising

• Digital marketing

• Email marketing

• Promotional campaigns

The licence covers Copper North's ongoing use of the delivered content for its own brand and marketing communications.

Any additional third-party, resale or exclusivity requirements can be discussed separately where needed.

PACKAGE 01

LAUNCH

€1,000 + IVA

A focused production designed to create the essential assets for an initial campaign.

Deliverables

Advertising

• 2 finished vertical advertisement spots for Facebook / Instagram

Hero Photography

• 6 professionally edited and retouched hero images

B-roll

• 10 colour-graded single-scene B-roll vignettes

Library

• Additional edited supporting photographs selected from the production

PACKAGE 02

CAMPAIGN

€1,500 + IVA

A broader production providing greater variety across paid advertising, social media and brand content.

Deliverables

Advertising

• 3 finished vertical advertisement spots for Facebook / Instagram

Hero Photography

• 10 professionally edited and retouched hero images

B-roll

• 20 colour-graded single-scene B-roll vignettes

Library

• Expanded library of edited supporting photographs selected from the production

PACKAGE 03

FULL CAMPAIGN

€2,000 + IVA

A comprehensive production designed to create a substantial library of campaign and social content.

Deliverables

Advertising

• 5 finished vertical advertisement spots for Facebook / Instagram

Hero Photography

• 12 professionally edited and retouched hero images

B-roll

• 30 colour-graded single-scene B-roll vignettes

Library

• A substantial library of edited supporting photographs selected from the production

Included in Every Package

Creative Direction

Development of the creative concept and campaign approach before production.

Art Direction

Direction of styling, lighting, composition and product presentation during the shoot.

Photography & Video Production

Integrated stills and motion production, allowing both formats to be developed together.

Professional Post-Production

Editing, colour grading, retouching and final preparation of all agreed deliverables.

Content Organisation

Final assets supplied in clearly organised, platform-ready formats.

Usage Rights

Ongoing use of the final delivered content across Copper North's own website, social media, digital marketing and paid advertising.