proposal
VIO SONORa
Vio Sonora Treatment
Creative Direction
The visual identity of Vio Sonora will be built around the idea of the listening experience as a sensory, immersive experience.
Rather than approaching the content as a conventional café or restaurant shoot, we want to create an editorial visual world that reflects the particular character of Vio Sonora: sound, taste, design, ritual, atmosphere and the people who inhabit the space.
The content should feel considered and distinctive, with enough ambiguity to invite curiosity rather than simply documenting what is there.
Taste × Sound
A central creative thread will be the idea of pairing.
Food and drink can be experienced alongside music, but the relationship can also be explored more conceptually through their shared qualities: rhythm, texture, intensity, contrast, warmth and tempo.
This gives us an opportunity to create visual connections among the different elements of Vio Sonora, allowing food, drinks, coffee, music, and the space to become part of a coherent visual language.
Some content may make these connections explicit, while other pieces will simply suggest them through composition, movement and atmosphere.
The Human Presence
We want Vio Sonora to feel inhabited without relying on conventional lifestyle photography.
Rather than filling the frame with posed portraits,
we will explore a subtler human presence through gestures,
silhouettes, shadows, reflections, and partial views.
This approach keeps the focus on the experience itself while creating a sense of intimacy and intrigue.
The viewer should feel invited into the space, rather than watching someone else enjoy it.
Mediterranean × Japanese
The meeting of Mediterranean and Japanese influences provides another layer to the visual direction.
We will look for a balance between warmth and restraint, spontaneity and precision, richness and simplicity.
Natural light, materials, colour, texture and considered composition will help create a visual language that feels rooted in Valencia while reflecting the thoughtful, curated character of Vio Sonora.
Editorial, not Promotional
The intention is for the content to feel closer to an editorial story than conventional hospitality marketing.
We want to create images and films that make people curious about the space before they know exactly what they are looking at.
The content will therefore combine more descriptive imagery of the architecture, food, drinks, and equipment with atmospheric and abstract details that convey how Vio Sonora feels.
The result should be a flexible visual library with a strong point of view: useful for social media and promotion, but distinctive enough to establish Vio Sonora as a brand in its own right.
Creative Development
Following confirmation of the project, we will develop the creative direction in greater detail with the Vio Sonora team.
This will include the visual treatment, references, colour and light direction, styling, compositions, movement and specific content concepts for photography and film.
The aim is to establish a clear creative framework before production while leaving enough flexibility to respond to the space, the food, the music and the atmosphere on the day.
This process will ensure that the final content feels considered and cohesive, while remaining authentic to the experience of Vio Sonora.
Inspiration:
01: LAUNCH
Essential visual library
€1,000 + IVA
A focused content production designed to establish Vio Sonora's visual identity and provide the essential assets for launch.
Production
One focused production session of up to 6 hours.
The session will capture a considered selection of:
The space and architecture
Coffee and drinks
Selected food
Hi-fi equipment and listening
Design details and objects
Atmospheric moments
Subtle human presence
The production will be art-directed around the Vio Sonora visual concept, with a focus on creating a cohesive set of images rather than simply documenting the space.
Deliverables
Photography
40 professionally edited photographs
Video
4 edited vertical Reels
Approximately 10–30 seconds each
Additional content
10 selected short-form clips for Stories and future use
Ideal for
A strong visual launch and an initial library of distinctive content for the first few months.
02: EDITORIAL
Building the Vio Sonora visual world
€2,000 + IVA
A more extensive production designed to explore the different sides of Vio Sonora and create a richer, more varied visual library.
This package allows us to go beyond straightforward documentation and develop the brand's editorial character across different moments, moods, and experiences.
Production
Two full days (approx 8 hours) of strategically planned production sessions
Sessions can be scheduled at different times of day to capture contrasting light and atmospheres, including:
Daylight and interior light
Coffee and service
Food and drinks
Hi-fi and listening
Details of the space and design
Lifestyle and human presence
Evening atmosphere
This gives us the opportunity to create distinct visual worlds while maintaining a consistent overall identity.
Deliverables
Photography
100 professionally edited photographs
Video
10 edited vertical Reels
Approximately 10–45 seconds, depending on concept
Additional content
30 selected short-form clips for Stories and future editing
Content focus
The library will cover the principal visual pillars of Vio Sonora:
Space & design
Coffee
Food & drinks
Sound & listening
Atmosphere
People & community
Day & night
Ideal for
Establishing a strong and recognisable visual identity while creating enough variety for regular social media communication over several months.
03: SIGNATURE
The Vio Sonora visual archive
€3,000 + IVA
Our most comprehensive production, designed to create a substantial visual archive for the brand's 12 months.
Rather than producing a collection of individual social media assets, this package allows us to build a deeper visual world around Vio Sonora, exploring its space, rituals, food, sound and atmosphere in greater depth.
Production
Three full days (approx 8 hours) of strategically planned production sessions
The sessions will be designed around different aspects of the Vio Sonora experience, for example:
Daylight: Space, architecture, design, coffee and food.
Service & Listening: Preparation, service, hi-fi, vinyl, food, drinks and human interaction.
Evening: Wine, cocktails, listening, atmosphere, reflections and the transformation of the space after dark.
The exact creative direction and production schedule will be developed during the pre-production stage.
Deliverables
Photography
160 professionally edited photographs
Video
16 edited vertical Reels
Approximately 10–45 seconds depending on concept
Additional content
50 selected short-form clips for Stories, campaigns and future use
Content focus
A complete visual library spanning:
Architecture & interiors
Design & objects
Sound & listening
Music & vinyl
Coffee
Food
Wine & cocktails
People & community
Daytime atmosphere
Evening atmosphere
Ideal for
Creating a substantial visual archive that can support Vio Sonora across social media, website, promotional campaigns, events and editorial opportunities over an extended period.
Art Direction & Creative Development
All production includes creative direction and art direction tailored to the Vio Sonora visual concept. Before each production, we will develop the creative approach, shot priorities and visual direction according to the space, menu, music and current communication needs.
What happens next
Once a package has been selected, we will develop the creative treatment in greater detail, including visual references, styling, compositions, lighting, movement and specific photography and video concepts.
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Contáctanos
voltikafilms@gmail.com
(+34) 692 979 715
(+34) 695 699 129